Caribbean fashion and contemporary designers are getting a boost to help them penetrate the international market, through an accelerator programme jointly funded by the Caribbean Export Development Agency (Caribbean Export) in cooperation with the European Union and the Caribbean Development Bank (CDB).
The Bank’s funding is through its Cultural and Creative Industries Innovation Fund (CIIF).
Starting on May 6th, twenty (20) designers from across the region have been participating in an intensive boot camp-style workshop led by Sandra Carr, one of the pioneers of the Caribbean Academy of Fashion and Design at the University of Trinidad and Tobago.
The twenty (20) participants will work with an expert team to refine their products for the export market, and they will go through a process of identifying where best to place their products; and how to develop their brand. They will also learn how to leverage social media platforms to reach their target audience and develop a go to market strategy. The programme ran until May 17th.
After completing the workshop, participating designers from CDB member countries will become eligible to apply for a CIIF Improving the Competitiveness of Micro, Small and Medium Enterprises (MSMEs) grant and also gain access to Caribbean Export’s market integration platform the Caribbean Fashion Showroom.