Bay Gardens Resorts in St. Lucia has appointed popular St. Lucian-American travel professional Kelly Fontenelle-Clarke as its representative in the United States.
The Atlanta-based Fontenelle-Clarke has more than two dozen years of marketing experience, including many years working for her homeland with the Saint Lucia Tourist Board and the newly formed Saint Lucia Tourism Authority.
She played an integral role in the St. Lucia Expert Loyalty Program, which reached more than 20,000 agents over five years, and developed the Romance Specialist Program, which helped to strengthen St. Lucia’s reputation as a leading romance destination. She also led integrated marketing campaigns for the island and guided the national public relations program in New York City.
Sanovnik Destang, Executive Director described Fontenelle-Clarke as having a proven track record for driving success and achieving top-tier results in travel and tourism marketing. “Her expertise is largely unmatched and we are honored to welcome her to the family.”
“I am very excited to join a homegrown Caribbean brand with a world-class reputation for authenticity and excellence,” said Fontenelle-Clarke, who holds a master’s degree in marketing, a bachelor’s in hospitality management, a certificate in tourism planning and a certificate in marketing strategy.