The Board of Directors at the Saint Lucia Tourism Authority (SLTA) has appointed Mrs. Beverly Nicholson-Doty as the organisation’s Chief Executive Officer (CEO).
Mrs. Nicholson-Doty has over three decades of industry leadership experience, including most recently serving as Commissioner of Tourism at the USVI Department of Tourism from 2007 to 2018.
She brings significant experience in marketing, sales and strategic planning in Caribbean travel, tourism and hospitality.
Mrs. Nicholson-Doty has developed deep relationships with executives across the airline, cruise, hotel and service industries that serve the region, and has created partnership opportunities that include public, private, non-profit, non-governmental and community-based entities.
Mrs. Nicholson Doty’s achievements include the successful development of the Ports of the Virgin Islands and the creation of a strategic plan for positioning the USVI as one of the top destinations for the Meetings and Incentives (MICE) market.
She was also instrumental in engineering double-digit airline capacity growth over a 10-year period.