Crystal Clear turns 10; celebrates new look and Gold Award

Crystal Clear Premium Purified Drinking water now has a prominent new look to celebrate its 10th anniversary.

The local brand of bottled water introduced in 2009 is manufactured by Windward & Leeward Brewery Ltd. (WLBL) and Du Boulay’s Bottling Company Ltd (DBC).

While that alone may be cause for celebration for most companies, the excitement for Crystal Clear Premium Purified Drinking Water is twofold in every sense of the word. The brand recently won its second Grand Gold Quality award from the International Institute for Quality Selections better known as Monde Selection. 

The two consecutive Grand Gold Awards in 2018 and 2019, combined with its tenth year anniversary celebrations presented the perfect opportunity to enhance the image of the brand so that it tells a much more impactful story of its success, the success of its manufacturers and the success of its nation.     

The new label now has a more distinct, organic representation of the iconic pitons which can been seen from a distance. According to Brand Manager, Fern Wilson-Jean, “The reason for the change was to strengthen the brand’s claim to the best quality water and its country of origin, which is St. Lucia.” 

Crystal Clear’s water production process is sodium free and fully automated to ensure the highest purity with no human interference from start to finish.