Daren Sammy, former captain of the West Indies Cricket team and the first and only captain in history to win the T20 world cup championship twice has signed a new licensing agreement with Asgharali, a family-owned business based in Bahrain creating high-quality fragrances since 1919.
Asgharali has won the hearts of consumers worldwide and laid its footprint in the perfumery market and related business interests with over 100 retail and franchise outlets and stores in the Middle East and South Asia and over 40 distributors worldwide in regions from Eastern Europe to South America.
The new signature perfume under the Daren SammyTM trademark will include a signature fragrance for men and women. According to Daren Sammy “I am super excited to partner with Asgharali to create this amazing fragrance. I’ve always enjoyed connecting with people through my playing and in the stadiums. It is my goal to continue this connection by creating a scent that will exhibit the passion, power, and pleasure that is within us all”.
The fragrance is due summer 2021.