Export Saint Lucia trademarks “Taste of Saint Lucia” Brand

The Government of Saint Lucia through Export Saint Lucia is pleased to announce that it has completed the registration of its trademark Taste of Saint LuciaTM with the Saint Lucian Registry of Companies and Intellectual Property.

The trademarked “Taste of Saint Lucia” currently covers Export Saint Lucia’s primary sectors of; Agriculture, Food & Beverage, Agro-processing, and Fashion. Export Saint Lucia first launched the Taste of Saint Lucia brand in 2018 to focus on commanding visibility and increased market share for Saint Lucian products in growing export markets.

The logo symbolizes the highest quality of goods, services, and exports that will be distinguishable the world over.

This cohesive export brand and brand management plan involved extensive and intensive stakeholder engagement. The process required consensus on the guidelines, standards, governance structure, and business model for the export brand. Therefore, the trademark means that any users of “Taste of Saint Lucia” would require permission from the Governance Committee to utilize the name.