Heineken® Beer, which is produced locally by Windward and Leeward Brewery Limited (WLBL), presented its latest addition to its beer portfolio, Heineken® 0.0, a non-alcoholic lager brewed with a unique recipe, distinct balanced taste – and only 69 calories per 33cl bottle to the Saint Lucian market this week.
“We are proud to have the biggest non- alcoholic beer brand in the world right here in Saint Lucia. Heineken® 0.0 has an incredible taste and creates new opportunities for Saint Lucians to come together and enjoy a great tasting non-alcoholic beer in many occasions” stated Thibault Mesqui, Managing Director, WLBL DBC.
Heineken® 0.0 has been successfully launched in Europe and other countries around the world, providing an alternative to consumers who want a refreshing beer without the alcohol.
Sylvester Henry, Senior Category Manager added that “In the blind taste tests done, many Heineken® and other beer drinkers could not differentiate the taste of regular Heineken® with Heineken® 0.0. And although it contains no alcohol, it is still only marketed to everyone who is above the age of 18”.