The Massy Group is set to assist entrepreneurial growth throughout the Caribbean by providing over $6.5 million in funding the newly formed Social Enterprise, NUDGE .
President and Chief Executive Officer Gervase Warner says the Massy Group Board of Directors has approved an initial expenditure of US$1 million.
That money is earmarked to develop and deliver programs to entrepreneurs across the region, including pop-up points-of-sale in Massy Stores, as well as for investment in worthy entrepreneurs.
According to Warner, Massy would work with several other institutions and businesses with similar intent to give these micro and small businesses a “nudge” towards their success.
Massy launched Nudge earlier this year as an activity which aimed to help small local businesses by offering them space in selected Massy Stores in Trinidad to increase their exposure and boost profit margins.
Warner further indicated that Nudge will be launched in Barbados and St. Lucia in early 2021.
SOURCE Trinidad and Tobago Guardian