October sizzles as SLTA boosts destination profile

The Saint Lucia Tourism Authority (SLTA) is targeting consumer and trade audiences across North America in the month of October, pushing the destination’s profile ahead of the busy winter season and promoting destination updates to a wide variety of audiences.

The packed agenda will include specialized familiarization trips, together with a series of targeted road and trade shows, among other exciting collaborations. Throughout October, SLTA representatives in the US and Canada will dialogue with trade and industry partners, apprising them of the latest developments, such as the additional airlift to the island out of the Midwest, all in an effort to drive sales and keep the destination top of mind.

Among the main highpoints is a Canadian Luxury Fam that brings together nine highly sought-after elite travel agents from key Canadian gateways.

There is also the Simcoe Country Bridal Showa and the consumer-oriented is Annapolis Boat Show slated for October 10-14 in Maryland USA. Meetings have been planned for the 2019 Florida-Caribbean Cruise Association (FCCA) in Puerto Rico from October 21-24.

St. Lucia just hosted the 2nd annual Expedia Day of Caring on October 5th.