The St. Lucia Crisis Center has received a much-needed donation to continue its work with local families, thanks to Windward & Leeward Brewery Ltd (WLBL), Du Boulay’s Bottling Company Ltd (DBC) and their most recent Piton Malta campaign.
The St Lucia Crisis Centre provides individual one to one counselling and support services for victims of domestic violence, sexual assault
and child abuse among many other social services, to the Saint Lucian public free of charge. However, according to its President, Lancia Isidore, the NGO is reliant solely on a small subvention from Government and the generosity of the private sector to be able to continue its work.
When the management of WLBL/DBC heard some of the challenges facing the non-profit organization, their corporate social responsibility mandate compelled them to assist.
Several calls and meetings later, in the month of September 2019, the Piton Malta Nourishing Futures Campaign was launched to raise funds to support the invaluable social services that the center provides throughout the year. Whether shoppers were aware or not, for every Piton Malta purchased at a Massy Stores Supermarket, 5 cents was donated to the St. Lucia Crisis Center. At the end of the promotion, the total monies raised came to $3625.00. WLBL/ DBC decided to match that figure to bring the total donation amount to $7250.00.