Saint Lucia’s Citizenship By Investment Programme has launched its new brand and enhanced website as part of an overall strategy to become one of the most visible, viable and unique programmes internationally.
The CIP’s rebrand coincides with its 5th year of operations and the Programme is now focused more than ever on using Saint Lucia’s citizenship in the furtherance of National Development Goals in the short to long term.
The new CIP visual identity incorporates the country’s matriarchal brand featuring the immediately recognizable famous Pitons. However, The CIP notes that this rebranding is much more than a logo or a “new look and feel” in the market; it is the unveiling of an entire “strategy in motion” to develop and be perceived as the best run and most successful global Citizenship programmes in the world.
A highlight of the rebranding is the enhanced website with User Experience and User Interface capabilities – to allow for secure online applications – and also serves as a powerful marketing tool with its rich content and information.
The Brand Pillars and tagline for the reimaged CIP are : Authentic – Respected – Secured.
Prime Minister of Saint Lucia Hon Allen Chastanet is pleased with the direction that the CIP has taken under his leadership.