The press launch of the Cultural and Creative Industries Innovation Fund (CIIF) Carnival Project will take place at 2:00 this afternoon virtually via a Zoom link.
This event will be hosted by Export Saint Lucia, the Caribbean Development Bank, the Events Company of Saint Lucia, the Discover Dominica Authority, the Spicemas Corporation of Grenada and the Cultural Development Foundation of Saint Lucia.
The press launch is for the Cultural and Creative Industries Innovation Fund (CIIF) Carnival Project for the Branding and Commercialization of Carnival in Saint Lucia, Dominica, and Grenada.
This is expected to improve the branding, marketing and commercialization of the carnival products of each of the islands involved.
The collaborating agencies see this project as an excellent opportunity to combine resources across the OECS to reach greater markets for our carnivals.