Saint Lucia launching new series of virtual global roadshows

The Saint Lucia Tourism Authority is launching a new series of virtual global roadshows for the travel trade on March 23, March 30 and April 6.

The global roadshows are in step with an increase in summer bookings to Saint Lucia and the introduction of new nonstop flights from Dallas/ DFW (American Airlines), Newark/EWR (JetBlue) and New York/JFK (American Airlines).

Aimed at travel advisors and reservation staff in Saint Lucia’s main source markets – the U.S., the UK and Canada – the three events come as Covid-19 vaccination programs are underway globally and vacationers have increased confidence in travel.

The global roadshows will be different from traditional webinars, as they go a step further in recreating a fam trip experience online, highlighting everything from hotels to all of the available activities on island.

Participants will get a close-up perspective of Saint Lucia’s hotels, activities and landscape, to show what makes it a compelling destination for visitors.

Hosted live by the sales team in Saint Lucia with market representatives on hand to answer questions and provide specific information, the roadshows are a fun and interactive way to update and inform advisors who sell Caribbean vacations.