Saint Lucia Tourism Authority expands its Caribcation Brand

SLTA’s Marketing Manager for Caribbean and Events, Christopher Gustave

The Saint Lucia Tourism Authority (SLTA) has launched its new website designed especially for the Caribbean market, 

The new site was officially unveiled to local and regional media partners on Friday, May 10, 2019 at Harbor Club – Curio Collection by Hilton. will ideally compliment the Caribcation brand, which was rolled out as a summer promotion in 2017 welcoming 76,349 visitors. By 2018, it quickly grew into a standalone brand with 77, 548 visitors. 

Visitors to the site will be able to search for tourism operators, view upcoming events on the island via an interactive calendar, and benefit from special offers of hotels, restaurants and sites around the island. 

 “With Saint Lucia touting its position as the fastest growing regional destination, the Caribbean market has played its part in attaining such success. Our aim is to continue offering Caribbean consumers the option to choose Saint Lucia as their favored retreat spot throughout the year.” said SLTA’s Marketing Manager for Caribbean and Events, Christopher Gustave.

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