Sanovnik Destang: Get online or get left behind

Leading Caribbean hotelier, Sanovnik Destang, Executive Director of Bay Gardens Resorts in St. Lucia, is encouraging fellow tourism industry professionals to fully embrace the use of technology to drive business to their hotels, restaurants and attractions.

Destang opined that continued investment in the benefits of technology is critically important if regional businesses are to survive in today’s highly competitive environment.

Destang, the former president of the Saint Lucia Hotel and Tourism Association (SLHTA), was addressing a session on “Maximizing Booking Conversions: Keeping in Step with Big Game Changers” at the recent Caribbean Hotel and Tourism Association’s (CHTA) Caribbean Hospitality Industry Exchange Forum (CHIEF) in Miami.

He said keeping apace with technology has become a “full-time activity” for professionals in the industry.

To increase visibility, drive web traffic and increase direct bookings, Destang suggested: 

  • Implement a dynamic approach to social media marketing
  • Build a strong audio-visual team
  • Develop a targeted approach to email marketing
  • Launch a rewards program

Destang was joined by a strong female management team at CHIEF this year. The team included Marketing Manager Yatsuri Marshall; Weddings and Events Manager Nicol Alexander; Reservations Manager Anice O’Neil; and Human Resource Manager Laudra Maurille-Willie.