The Taiwan Technical Mission worked along with the Ministry of Agriculture, Fisheries, Physical Planning, Natural Resources and Co-operatives, and local chain supermarkets to conduct a consumer behavior survey in November 2019.
This survey was focused on the consumer’s attitudes, motivations, and perceptions of local crops. From the initial results of the study, it suggested that the marketing strategy could emphasize more on social appeals.
The purpose of this Seven Crop Project is not only increasing the sale volume of local produce among the seven crops, namely, bell pepper, lettuce, cantaloupe, cabbage, tomato, pineapple, and watermelon, to supermarkets and hotels but to also reduce its import bills.
During the opening remarks, the chief of Taiwan Technical Mission, Mario Cheng, mentioned that he will expect more fulfilling results from this project this year. The results will include a refurnish pack house, a new Agricultural Resource Intelligence System, and a complete agricultural martials distributed system toward targeted farmers.