Tourism industry stakeholders engaged on SLTA’s 2020 marketing strategy

On December 4th, 2019 the Saint Lucia Tourism Authority (SLTA), its overseas offices and their affiliated marketing agencies, met on island to present marketing plans to stakeholders and industry insiders.

They were able to assess Saint Lucia’s current marketing strategy and to share their 2020 perspective and vision for positioning Saint Lucia as a leading destination of choice. 

The presentations were held against the backdrop of a 7.5 percent increase in Year to Date visitor arrivals for 2019 thus far over 2018, coupled with enhanced product offering; the latest being the introduction of world-class horse-racing, which will make its international debut on December 13th, 2019.

In attendance at the December 4 activity were stakeholder representatives from the St. Hospitality and Tourism Association (SLHTA), the St. Lucia Air & Sea Ports Authority (SLASPA), the Ministry of Tourism, the St. Lucia Chamber of Commerce, representatives of the banking sector and other industry partners. 

Tourism Minister Dominic Fedee led the delegation of Government officials participating in the industry defining exercise.

Presentations focused on key objectives like Increasing Stay over/Cruise/Yachting visits, Increasing Visitor Spend, Enhancing Brand Awareness, Promoting the Summer Festival and Increasing Airlift. Attention was also placed on key nice segments namely Romance, Dive & Adventure, Wellness, Family, MICE, and Culinary & Culture. 

A video news release produced by ALL Biz Ltd on the marketing meeting can be 

viewed here.