Travel Advisors use photography to Increase Client Engagement

Quality product images encourage people to travel and continue to be a major force in driving business in the travel industry, to achieve greater client engagement, conversion and retention.

On World Photography Day, which is celebrated on August 18th, Travel Advisors Selling the Caribbean (TASC), highlighted how travel photography can help rejuvenate the mind and fuel the soul, as part of their National Wellness Month campaign.

TASC hosted a webinar under the theme “Create New Perspectives & Connections with Clients” to promote travel photography as a formidable sales and marketing tool during the COVID era.

The one-hour online course featured two award winning Caribbean photographers, Dave Cox and Kirk Elliott. They provided key “tricks of the trade” to help travel advisors take their photography skills to a new level, by learning how to shoot better travel pictures and secure more bookings.

Kirk Elliott is an award winning photographer and National Geographic Certified Educator, www. kirkelliottphotography.com. Dave Cox is a co-founder of Digital Coconut and Photographer & Publisher of Caribbean Bride Magazine. www.davecoxpictures.com | www.caribbeanbride.com.

This dynamic duo demonstrated how photography can be leveraged to better communicate with clients and encourage them to begin traveling again.

As many Caribbean destinations have begun reopening for business, these professional photographers believe that good imagery can help to alleviate “COVID blues” and restore excitement about travel to the region.