Wedding planner using technology to restructure business in COVID era

Since COVID-19 outbreak, Natalie John of Dreamy Weddings has turned to technology to develop creative ways to keep her business going.

With restricted access to beaches and iconic attractions and the imposition of curfews and other protocols that enforce physical distancing, John explains that many Caribbean weddings and other celebratory events have either been cancelled, postponed or transformed into virtual affairs.

The St. Kitts-based entrepreneur is celebrating the 20th anniversary of her wedding planning business which offers services in 13 Caribbean destinations.

A major international event had been planned for November 6-8, 2020, featuring wedding planner to the stars, Preston Bailey and LA event planner Eddie Zaratsian.

The weekend event was designed to bring greater awareness to the weddings and honeymoon product in St. Kitts through a group vow renewal, wedding planners breakfast forum, as well as island tours and site inspections to showcase the destination.

This year’s virtual event will be used to launch next year’s live event scheduled for Nov. 4 – 8, 2021 and to kick off an intensive promotional campaign. Both Mr. Bailey & Mr. Zaratsian have reconfirmed their attendance and commitment to the events for 2021.